Snoring Mouthpiece Sales Pitch: Did Someone “Forget” These Phrases?

buy-nowIf you have explored your snoring mouthpiece options then you probably have noticed a lot of promises.

The sales pitch is often candy coated to sound as perfect as it possibly can.

Unfortunately, this is doing you no favors. I get it; just like any other product or industry there is marketing tactics used to stay competitive with the rest.

They are not necessarily making any false claims by any means, but they do tend to leave out a few phrases that may burst their bubble of perfection they have lured you in with.

If you have ready my reviews, then you know that I am 100 percent pro-mouthpiece, and I am a snorer myself. However, I also feel that consumers should be provided with all the information that they need to make an educated decision.

A quality mandibular advancement device will typically cost you less than $200, which is a huge savings compared to what one would run you fitted by your dentist.

Professional oral appliances work the same way; they hold your jaw forward, but they can cost thousands of dollars. Of course, I am all for a product that is effective, but costs a fraction of the price.

That does not change the fact that I think manufacturers could at least add a cloud in the sunny picture they are painting, and be a little more candid with their approach. Below are a few phrases you will rarely see when reading a sales pitch for a snoring mouthpiece.

Customer Satisfaction is not Effectiveness

99-satisfactionFirst of all, most customers do not realize that there is a huge difference between customer satisfaction and customer effectiveness. Some assume it is pretty much the same thing and others may not even catch the wording.

However, when you see manufactures claiming to have a 98 percent customer satisfaction rate, give or take a little, you have to understand that this may not be what you think.

Mandibular advancement devices have been clinically tested and proven to be an effective snoring solution. However, the effective rate is somewhere around 80 percent.

When a manufacture claims a 96, 98, or 99 percent customer satisfaction it simply means that this is the percentage of customers that did not return the product. This does not necessarily mean that every single person that chose to keep it found it effective.

Most people can relate to just keeping an item because their busy schedule did not allow them to ship it back. Some customers simply do not feel the refund is worth the effort of sending a product back.

Our Product is Not Clinically Tested

studiesMany manufacturers will have you believe their product has been clinically tested by providing studies and links associated with MADs. However, not all MADs are alike, so you can hardly accept a clinical study for one product will dictate the results of a completely different mouthpiece.

Understand that clinical studies are expensive and time-consuming. Most new businesses are started on limited funds and with a skeleton crew, so spare time and money are not readily available. So, why don’t manufacturers test once they start enjoying revenue? Simply put, the FDA does not require it, so most find it unnecessary to do.

Similar to statements about being FDA-approved and 98 percent effective you have to be careful with the wording regarding clinical trials. Just because a manufacturer states a product is proven effective does not mean that it has been clinically tested.

Our Mouthpiece is Not Considered a Cure for Obstructive Sleep Apnea

osa-maskMost mouthpiece manufacturers avoid the topic of OSA altogether because this treads in very controversial and dangerous territory. However you will often find some suggesting the mouthpiece can be worn for this condition, or they dance around the topic with an answer or statement that leaves you with more questions.

There are some people who can wear a mouthpiece with OSA, depending on the severity of their condition. This is something only a physician can determine. In most cases, patients are referred to a sleep specialist to make sure the assessment is accurate.

A mouthpiece can potentially work in some cases, but to state that it is a cure misrepresents the product. Plus, it can make customers believe they can simply self-evaluate their condition.

Be Sure to Speak with Your Doctor First

speak-doctorJust because a mouthpiece is available over-the-counter, does not mean it should be viewed as a replacement for a medical opinion.

You are probably saying, “What’s the big deal? Snoring is snoring!” Well, this is not always true. In most cases, snoring is nothing more than the vibration of tissues as air tries to pass through an obstructed airway. However, snoring can also be a symptom of a more serious underlying medical condition, such as obstructive sleep apnea, more commonly referred to as OSA.

Prior to using a mouthpiece to stop snoring, you should speak with your medical care provider. They will be able to tell you if your snoring is being caused by a sleep disorder.

So, why don’t manufacturers recommend that you talk with your doctor prior to ordering? Well, they could say they assume everyone would already do this, but I can’t help but wonder if it is because they know they risk losing the sale, if you don’t order right away.

 Only Our Materials Are FDA-Approved

fda-approvedMany consumers see the term “FDA-approved,” and immediately think this is a green light to buy the product. Unfortunately, in many cases it is only the materials that have been approved, not the actual product. With careful wording though they manage to get folks to believe otherwise.

Now, if you are scratching your head and little confused because you thought all mouthpieces were approved by the Food and Drug Administration you are not alone. This is a common misconception, but many are not. When you are browsing products make sure you pay attention to the wording. When in doubt, look it up.

 Final Thoughts

You may find it strange that I am highlighting this information when I have enjoyed great success with several mouthpieces.

Like I said in the beginning, I believe all buyers should be made aware of all valuable information, so the decision can be an educated one.

In most cases, I do believe that s snoring mouthpiece purchased over-the-counter can be a fantastic alternative to an expensive, professionally fitted one. The manufacturer’s goal is to sell their product, not educate you.